🛒 Investing in the shopping experience

I wanted to let you know about a key development project for us, kicking off this month and focused on one clear goal:

Helping your customers and members shop more easily, more often, and with more confidence.

Although veg box shopping on our platform already stacks up well vs the market, we know there are still meaningful gains to be made — especially when it comes to boosting retention, increasing basket size, and converting more first-time visitors into loyal customers.

Now, with stronger feedback channels and sharper analytics, we’re in a brilliant position to take the next leap forward.

💡 Why now?

Because a better shopping and subscription experience means:

• More completed orders
• More repeat customers
• And ultimately, better outcomes for your business — and ours

There’s no shortage of ideas and opinions in this space, so we’re taking a focused, data-informed approach to decision-making. That means setting clear goals and tracking progress closely.

📊 Our 3 key success metrics

1. Retention

Help more new customers reach 4+ orders within their first 3 months.

Target: +10% increase

Context: Customers who reach 4 orders are 19% more likely to stay long-term.