Growing Good Partners with Planetary Impact Ventures to Expand Veg Box Concept in Europe
A Danish evergreen venture fund backs leading UK platform giving small-scale growers tools to thrive and consumers the choice of locally produced food
Oxford, UK & Copenhagen, DK – 23rd of April 2026
Growing Good, the UK’s leading software platform for veg box retailing and community-supported agriculture (CSA) farms, has received an investment from Planetary Impact Ventures. The Danish evergreen venture fund backs companies driving systemic change in organic-regenerative food systems.
The investment will promote product development and team growth as Growing Good opens in Europe, where demand for local produce and short supply chains is growing.
State-of-the-art tools for small-scale growers
Growing Good’s platform is purpose-built to simplify the operational complexity of veg box businesses and CSA farms. It enables growers to manage subscriptions, automate packing and delivery, handle customer communications, and scale without the spreadsheet chaos that typically limits growth.
Founded by growers and operators who experienced these problems first-hand, the platform is now used by most of the UK's leading veg box sellers and has grown almost entirely through word of mouth. Growing Good supports the fulfilment of over 10,000 veg boxes per week, a figure that continues to grow significantly year over year.
The global food system needs to change locally first
The veg box movement is contributing to driving systemic change in our food system, supporting local economies, reducing emissions through shorter supply chains, and improving both environmental and human health.
While acknowledging global problems, Growing Good focuses on local solutions, solving day-to-day challenges for small-scale growers. Growing and selling in a small-scale often aren’t commercially viable. Growers lack time for website building, customer acquisition, data analysis, or designing a great customer experience.
Consumers face limited choice, with boxes typically offering one, two, or three fixed options. No swapping, adding, or avoiding items they dislike or are allergic to. Mostly, consumers do not know what is in their box or what they are paying for.
Growers often reduce choice to simplify operations, but counterintuitively, the solution lies in increasing it – focusing on customer needs.
Growing Good makes this freedom of choice possible for the consumer without increasing complexity for the grower – resulting in more sales, better gross margins for the grower, and more consumers who get to enjoy locally produced vegetables.
And increasingly, due to smarter technology, it decreases the risk of waste, combining freedom of choice for the consumer and less waste for the grower, benefiting both and our planet.
Years of searching for the right match
Planetary Impact Ventures was not a passive investor. Its founders, behind one of Denmark’s largest organic veg box concepts, spent years searching for a software platform with the potential to deliver genuine systemic change in the local food sector. After assessing options across Europe, they found Growing Good.
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Mikkel Lehmann, Investment Manager, Planetary Impact Ventures: “We were looking for a team who could bring the best technology has to offer to local farms, to help make local small-scale attractive for both customers and growers. At the same time, we needed a team that were doing it for the right reasons, putting growers first, now and forever. We are happy to have found both of that in Growing Good”
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Steven Sidhu, Co-founder, Growing Good: “Traditional VC capital wasn’t right for us. Planetary’s alignment with our mission and long-term vision was clear from our first contact. Our growers think in seasons, years, and generations – so funding that aligns with their need's matters deeply to us. Together, we look forward to playing a small but vital part in the change our food system so urgently needs.”
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